EST. 1994AMERICA'S FIRST MUSIC VIDEO DISTRIBUTOR500+ OUTLETS7,400 RETAIL LOCATIONSON AIRMTV · BET · REVOLT · CMT · MUSIC CHOICE · STINGRAYPROMOTED: CHANCE THE RAPPER · D.R.A.M. · FAT JOE · REMY MADIGITAL DELIVERY: EMPIRE · ATLANTIC · INTERSCOPE · OWSLA · ARMADA · KOBALTWE ANSWER THE PHONEEST. 1994AMERICA'S FIRST MUSIC VIDEO DISTRIBUTOR500+ OUTLETS7,400 RETAIL LOCATIONSON AIRMTV · BET · REVOLT · CMT · MUSIC CHOICE · STINGRAYPROMOTED: CHANCE THE RAPPER · D.R.A.M. · FAT JOE · REMY MADIGITAL DELIVERY: EMPIRE · ATLANTIC · INTERSCOPE · OWSLA · ARMADA · KOBALTWE ANSWER THE PHONE

GET STARTED · CH 00

Submit your video

How to get your music video on TV.

It's easy to get started submitting your video to Rive Music Video Promotion so we can start to get you AND your video distributed to your audience. Just follow the four steps below, or contact us directly if you have questions or need further guidance.

PREP · CH 0

What you'll need

Have these ready before you start.

Pulling every asset together first turns the submission into a one-pass exercise — no back-and-forth, no missing files holding up your delivery date.

  • QuickTime HD video master file

    1080p, stereo audio. Preferably 24p or 29.97 fps frame rate.

  • Clean audio files in raw format

  • Two approved artist images

  • Lyrics, bio, and noteworthy hype

    Typed lyrics for closed-captioning, plus your artist bio and any press hits, label cosigns, or campaign hooks worth flagging.

The Process

Four steps to submission.

Each step is straightforward. The whole thing takes most artists a single afternoon once their master is exported.

  1. CH 01

    Gather all media elements

    Pull together every asset before you start the form — master file, audio, photos, lyrics, bio, hype. One pass beats five email threads.

    • QuickTime HD Video Master File
    • Clean audio files in raw format
    • Two approved artist images
    • Lyrics, bio, and noteworthy hype
  2. CH 02

    Fill out the online submission form

    Head to our contact page and fill out the submission form. We collect metadata, credits, contact info, and target tier in one pass.

    • Video Specs: Any QuickTime 1080p
    • Stereo audio
    • Preferably 24p or 29.97 fps
    Go to submission form
  3. CH 03

    Upload all media elements

    Once the form is in, upload your master and supporting files via our secure Hightail link. Closed captioning, broadcast formatting, and digital delivery are handled by us from there.

    spaces.hightail.com/uplink/RIVEVIDEO
  4. CH 04

    Process payment online securely & safely

    Secure online payment. Submission-only tiers are flat-priced ($199 MTV/BET, $300 National Shows). Full promotional campaigns are quote-driven — we'll send a custom proposal back after reviewing your video.

    Read the fine print

POST-SUBMISSION · ON ROTATION

What happens next

Once your video is in our hands.

After submission, your video moves into our distribution and (if you've booked a campaign) promotion pipeline. Here's the rhythm.

  1. CH 05

    Broadcast prep

    We master your file to network spec, add closed captioning, and format it for the outlets your tier covers (Viacom acquisitions for MTV/BET; programming + acquisitions teams at MTV, BET, REVOLT TV, and Music Choice for National Shows).

  2. CH 06

    Delivery to programmers

    Digital delivery to the programmers and acquisitions meetings — same process the major labels use, built on three decades of programmer relationships.

  3. CH 07

    Weekly tracking (campaigns only)

    Full promotional campaigns include weekly tracking reports detailing where the video is airing, programmer reactions, blog post links, and playlist placements. Submission-only tiers receive notifications from the National Shows package if/how programmers plan to use the video.

ON AIR · WE ANSWER THE PHONE

Submit your music video info now to get started with your music video distribution.

Send a link to your video and we'll send back a custom proposal — plus our free list of 500+ broadcast, OTT, retail, and DJ outlets where we get videos placed.