Music video promotion:
questions, answered.

Music video distribution means getting your video professionally prepared, submitted and distributed for placement on actual channels, networks, shows, outlets, screens and platforms where real audiences are watching … not just uploading it to YouTube or social media.

In 2026, organic reach on YouTube and social platforms is extremely low. Rive Video distributes your music video to retail stores, DJ & VJ Pools, national broadcast, regional broadcast, and major OTT platforms (Roku, Apple TV, Amazon Fire, Google TV, Pluto TV, etc.). This is how independent artists and bands get genuine airplay, exposure, and visibility beyond the algorithm.

YouTube and social media are now primarily advertising platforms with very limited organic reach. Boosting gives temporary spikes that disappear when the budget runs out. Rive Video provides strategic distribution to built-in audiences on retail screens, Curated Retail /DJ/and VJ Pools, national and regional broadcast networks, and connected TV platforms. We focus on real placements in front of real audiences, not on vanity metrics.

We distribute to:

• Retail Video Pools (over 7,400 brands and locations including major retailers, malls, restaurants, gyms)
• DJ & VJ Pools (nightclubs, casinos, arenas, bowling alleys, cruise ships)
• National & Regional Broadcast (BET, MTV, Revolt TV, TEMPO Networks, CMT, Fuse, Music Choice, Stingray International, and many others)
• Major OTT & Connected TV platforms (Roku, Apple TV, Amazon Fire, Google TV, Pluto TV, Chromecast)
• Music media networks (journalists, magazines, bloggers, playlist curators, reaction channels)

We don't just throw your video out there and hope for the best. Our music video promotion services organically boost your YouTube views by our pitching your video to programmers, bloggers, and influencers who can help amplify your reach. Plus, our social media posts, e-blasts and press releases help to drive music fans straight to your channel. With Rive Video, awareness grows naturally. Sign up today!

We cannot guarantee specific placements because all final decisions rest solely with programmers and curators. However, with over 30 years of industry relationships, we only accept videos we believe have strong placement potential and will give you honest feedback upfront.

Everything you need to shine! Our packages cover music video distribution to 500+ outlets, closed captioning, submission forms, digital delivery, pitching directly to the programmers, social media posts, e-blasts to the curators, press releases, bi-monthly campaign progress reports, and weekly emails letting you know when your video is added so that you can use that news on your own social platforms to make noise to push those algorithms. Whether you're an indie artist or a major record label, we have the ability to scale to fit your budget and goals. Curious about pricing? Text us your video link at 908-601-1409 or to 908-455-8999 for a free custom proposal!

Pricing is project-based and depends on the scope. We offer flat-fee packages with no hidden fees. Contact us for a custom quote tailored to your video and goals.

Most artists see the magic happen over 8 weeks—that's the sweet spot for getting your video on playlists and building buzz, especially if you're new to the scene. We track every move and update you via emails and bi-monthly updates, so you're always in the loop. Rive Video acts as your advocate, pitching and introducing you to the programmers so you can maximize awareness of every music video you create.

Most placements begin within 2-6 weeks, depending on the season or programming cycles. OTT placements often appear first, followed by regional broadcast, Music Pools, and National broadcast rotations. We provide placement reports.